Build a Winning Strategy Through Operational Excellence
uLab Systems set out to disrupt established D2C orthodontic giants — competing on pricing and promotions without the enterprise budget. Sky High ERP built the engine that made it possible.
In Third-Party Costs Avoided
By building the solution inside NetSuite
Custom Promotion Build Time
Down from 4–6 weeks
Disrupting orthodontics through competitive strategy.
uLab develops a breakthrough software technology for digital dental treatment planning. Its proprietary architecture and fully automated features enable orthodontists, for the first time, to create chairside treatment plans in less than 5 minutes.
uLab Systems is an ambitious healthcare technology company operating in the orthodontic space. Their goal is to disrupt and compete with established D2C orthodontic giants. uLab's competitive strategy is simple: provide industry leading customer satisfaction through operational excellence.
Having quickly outgrown QuickBooks, the uLab team leaned on NetSuite to help them deliver improvements on invoicing efficiency, promotion management, and pricing customization. Knowing full well that young companies can't afford slow and misaligned technology roll-outs, startup veteran and uLab Director of Enterprise Technology Ruben Smith reached out to Sky High ERP to help execute their gameplan.
"We do things that nobody else does. That's why I lean on Sky High and not some big implementation house."
Ruben Smith
Dir. Enterprise Technology, uLab Systems
Two competitive advantages — within reach.
uLab's rapid growth meant a comprehensive and adaptable enterprise resource planning system was needed. The team set out to streamline operational processes like invoicing, and improve financial reporting and visibility in a timely manner and at a reasonable cost.
If the NetSuite project was successful, uLab would create two significant competitive advantages versus its competitors — strong operational efficiency (lower cost) and more effective pricing and promotional programs (higher revenue).
Operational Efficiency
Lower cost base through streamlined invoicing and automated processes.
Pricing & Promotions
More effective programs driving higher revenue against established competitors.
"Two years ago we got very complicated in the way we manage customer promotions and pricing. I tried solving for it outside of any enterprise system, looking to buy something that allows me to manage SKUs and discounts. At the time the solution would have cost $750,000."
Ruben Smith
Dir. Enterprise Technology, uLab Systems
"We're a technology company, we just happen to be in the orthodontic space [...]. We're up against an elephant in one of our competitors, and there isn't anyone who manufactures as effectively as them. In order to compete and get customers from them we have to match pricing and promotions while ensuring alignment between what's promised and what's delivered."
Ruben Smith
Dir. Enterprise Technology, uLab Systems
A different kind of implementation partner.
uLab's collaboration with Sky High proved to be transformative. Sky High's approach set them apart from larger implementation firms — quickly understanding uLab's unique challenges without requiring a complete overhaul of their existing technology stack.
Deep Understanding of uLab's Model
Sky High quickly and thoroughly understood uLab Systems' unique challenges and operational model, tailoring a customized solution within NetSuite without disrupting the existing stack.
A Custom Promotions & Pricing Engine
Recognizing the potential cost implications of a pre-built solution, Sky High proposed building a custom promotions and pricing engine within NetSuite — bridging the gap between uLab's CRM and ERP systems.
Avoided $750K in Third-Party Costs
This approach enabled uLab to achieve their desired operational objectives while avoiding the hefty $750,000 price tag associated with a third-party solution.
Architecting Around Novel Challenges
Sky High's ability to architect around tricky and often novel technical challenges made them an invaluable partner throughout the implementation.
"The bigger companies have their own agenda, they have numbers to hit, they have quotas to hit, they want to evaluate and change your whole tech stack, and that's not how we work."
Ruben Smith
Dir. Enterprise Technology, uLab Systems
Transformative results, competitive advantage.
The collaboration between uLab and Sky High was transformative. uLab's operational advantages empowered them to better compete with their larger, more established competitors.
Third-Party Costs Avoided
Sky High built the promotions and pricing engine inside NetSuite, eliminating the need for a costly third-party solution.
Custom Promotion Build Time
Custom promotion builds that previously took 4–6 weeks are now executed in a matter of days.
Financial Analytics & Visibility
Enhanced financial analytics empowered uLab with real-time insights for more informed decision-making.
Invoicing & Cash Flow
Faster account receivables and improved cash flow facilitated by timely invoicing elevated uLab's operational efficiency.
Pricing & Promotional Agility
The custom engine allows uLab to adapt pricing and promotions with unprecedented ease and precision.
Reputation & Client Satisfaction
Improved operational efficiency bolstered uLab's reputation and client satisfaction.
"Sky High knows how to architect and solve for things we need. I feel like they are more of an employee of uLab than a vendor."
Ruben Smith
Dir. Enterprise Technology, uLab Systems
Are you ready to see how Sky High ERP can help your business? Book a free strategy call below to get started.